{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While the majority of high-end brand names drive exposure with social networks advertising, star partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't changed a lot in years; it does not have TikTok, and doesn't give celebs cost